
Jesús
Gran Cruz al Mérito Forero
Sin verificar
Lo curioso es que esa manera de justificar el premium sobre el precio final del producto en base a su carácter de manufactura total no ha sido propio de la relojería suiza más que en los últimos años, incluyendo a las marcas sagradas de la alta relojería... Más o menos desde cuando los publicistas de Rolex nos convencieron de que era un valor añadido
For centuries Swiss watchmaking was a family-owned cottage industry of independent ateliers (workshops) which specialized in certain elements of watch production, supporting the cabinotiers and etablisseurs (assemblers) which produced and sold finished watches. It is this system of etablissage which was the foundation of much of the Swiss industry's success and 20th century prominence. Even after the industrialization of production, the manufacture of ebauches, components, dials, cases, and other parts was usually separate from the etablissuers task of assembly, branding, and the distribution of finished watches for sale. Those brands which we would come to think of as manufactures would often structure their movement production facilities as separate corporate entities. This all lies in direct contrast with the contemporaneous American industrial model in which everything was produced in-house.


For centuries Swiss watchmaking was a family-owned cottage industry of independent ateliers (workshops) which specialized in certain elements of watch production, supporting the cabinotiers and etablisseurs (assemblers) which produced and sold finished watches. It is this system of etablissage which was the foundation of much of the Swiss industry's success and 20th century prominence. Even after the industrialization of production, the manufacture of ebauches, components, dials, cases, and other parts was usually separate from the etablissuers task of assembly, branding, and the distribution of finished watches for sale. Those brands which we would come to think of as manufactures would often structure their movement production facilities as separate corporate entities. This all lies in direct contrast with the contemporaneous American industrial model in which everything was produced in-house.
