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Como era de suponer, ellos se encargaran del exterior y del interior se encargan en Silicon Valley
LVMH luxury watch chief and TAG Heuer interim head Jean-Claude Biver spoke recently with Bloomberg, revealing some early details about the company's upcoming smartwatch product. Biver was a notable early critic of the Apple Watch, saying Apple's wearable effort looked like it was designed by "a student in their first trimester," although he appears to have shifted his perspective more recently.
In this week's Bloomberg interview, Biver recognizes the technological shortcomings of the Swiss watch industry, which lacks the communications and hardware background to produce a smartwatch. Instead, TAG Heuer will develop its smartwatch using a "different craftsmanship" that merges the mechanical know-how of the Swiss watch makers with the technology expertise of Silicon Valley.
For a smartwatch, "we can’t produce the engine, the chips, the applications, the hardware -- nobody can produce it in Switzerland," Biver said. "The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss."
https://www.macrumors.com/2015/01/20/tag-heuer-smartwatch-craftsmanship/
LVMH luxury watch chief and TAG Heuer interim head Jean-Claude Biver spoke recently with Bloomberg, revealing some early details about the company's upcoming smartwatch product. Biver was a notable early critic of the Apple Watch, saying Apple's wearable effort looked like it was designed by "a student in their first trimester," although he appears to have shifted his perspective more recently.
In this week's Bloomberg interview, Biver recognizes the technological shortcomings of the Swiss watch industry, which lacks the communications and hardware background to produce a smartwatch. Instead, TAG Heuer will develop its smartwatch using a "different craftsmanship" that merges the mechanical know-how of the Swiss watch makers with the technology expertise of Silicon Valley.
For a smartwatch, "we can’t produce the engine, the chips, the applications, the hardware -- nobody can produce it in Switzerland," Biver said. "The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss."
https://www.macrumors.com/2015/01/20/tag-heuer-smartwatch-craftsmanship/